Triumph Trident National Test Ride initiative

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Following on from my review of the Trident, Triumph Motorcycles have unveiled exciting plans for a national test ride initiative for its recently launched middleweight roadster, the Trident 660. Here is their press release.

  • National test ride tour planned for a fleet of Trident 660’s between April – June
  • Bookings open online from 1st April –
  • Test ride by appointment only
  • Available for A or A2 licence holders

Triumph Motorcycles has unveiled plans for a national test ride initiative for its recently launched middleweight roadster, the Trident 660.

The tour will visit 21 Triumph dealerships located throughout the UK from the 17th April to the 5th June, and will allow riders to experience the most talked about bike in the UK.

Bookings are now available via the dedicated Trident Tour website, free to book and on a first come first serve basis. Test rides will be available for both category A and A2 motorcycle licence holders.

Each ride will be accompanied by one of Triumph’s expert riders at the Covid-secure outdoor event and all riders will receive a Triumph goody bag to take home.

Devron Boulton, Triumph UK & Ireland General Manager, said: “We are delighted to confirm the dates and to let our riders, who we know are keen to experience the all-new Trident, finally ride this superb motorbike. The Trident’s Triple engine is unique in its class, offering a fantastic soundtrack, and the bike is equally suited to the daily commute as it is fun on Sundays. We’re looking forward to offering customers the chance to experience this for themselves and sharing in the excitement of this great new bike.”

List of dealerships and dates:

Pidcock TriumphSaturday17th April
Staffordshire TriumphSunday18th April
JS GedgeFriday23rd April
Triumph East LondonSaturday24th April
Norfolk TriumphSunday25th April
Triumph West LondonThursday29th April
Total TriumphSaturday1st May
Triumph EssexSunday2nd May
Woods TriumphThursday6th May
Fowlers TriumphFriday7th May
Triumph SwindonSaturday8th May
Triumph OxfordSunday9th May
Pure Triumph WellingboroughSaturday15th May
Triumph North LondonSunday16th May
Bridge TriumphFriday21st May
Triumph DorsetSaturday22nd May
Laguna TriumphSunday23rd May
Carl Rosner TriumphFriday28th May
Bulldog TriumphSaturday29th May
Suffolk TriumphSunday30th May
Edinburgh TriumphSaturday5th June

Test rides on the Trident outside of the Trident Tour dates at all Triumph dealerships can be booked separately. Please contact the dealership directly to arrange a test ride during opening hours or visit the website to book online Triumph Motorcycles.

The Trident 660 was unveiled in autumn of 2020 and since then has been one of the most anticipated and talked about motorcycles to enter the market in 2021. The exciting middleweight roadster is an all-new motorcycle for Triumph, designed to deliver three significant advantages. From its unique triple engine performance, to its class-leading technology and handling, and its incredibly competitive price, the Trident 660 introduces a whole new dimension to a new generation of Triumph riders. Find out more here Triumph Motorcycles.

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